World, the identity project co-founded by Sam Altman, has launched a version of its World ID verification service for banks and financial firms.
The product, unveiled by World co-founder Alex Blania at the Money20/20 conference on Sunday, is the company’s first offering designed for a specific industry.
World said the suite brings together three existing products to help financial institutions protect customer accounts, employee processes and AI agents from deepfake fraud and AI-driven impersonation.
The World ID app acts as an identity wallet, allowing users to store and present what the company calls “Proofs” about themselves. World ID for Zoom enables people on a call to verify that the person they are speaking to is human rather than a deepfake.
World ID for Agents, which the company’s press release also calls AgentKit, allows users to delegate those Proofs to an AI agent. That agent can then present the credentials to a third-party platform.
World also announced that World ID for Zoom is now generally available. Tools for Humanity, the main developer behind World, has joined Zoom’s independent software vendor exchange programme.
Zoom introduced the feature in a limited beta in April as part of a wider World ID upgrade that also included an integration with Tinder. World said it will demonstrate the technology at Zoom’s Zoomtopia conference and at Cloudflare Connect.
“As AI becomes increasingly prevalent in all aspects of our lives, enterprises are requesting individuals provide ‘Proofs’ about themselves to help mitigate fraud and increase trust,” Tools for Humanity President Sandro Herbig said in the release.
“World ID for banking and finance offers a suite of tools to add an AI-safe trust layer across their internal and external systems.”
Financial services testing
World said OpenExchange, Bain Capital, VanEck Funds and Outtake are working with it as design partners to explore potential uses of the technology in banking and financial services.
The company did not identify a bank currently using the product or reveal its pricing. VanEck was the only finance firm named by World among the participants testing the Zoom beta in April, according to a World blog post.
The release referred to a Deloitte forecast that losses from AI-enabled fraud in the United States could reach $40 billion by 2027, compared with an estimated $12.3 billion in 2023.
World said more than 18 million people now hold a Proof of Human. In March, when it launched AgentKit in beta using Coinbase’s x402 protocol, the company said it had verified nearly 18 million people across more than 160 countries.
The latest launch follows World’s release last month of World Money, a self-custody app offering stablecoin payments in more than 150 countries.
In July, the World Foundation raised $52.5 million through a WLD token sale with a one-year lockup. The Block has contacted World for comment.
