Trump Media & Technology Group has abandoned plans to create a publicly traded company that would accumulate and stake Crypto.com’s CRO token, as the company shifts its attention back towards media and its pending merger with a fusion energy firm.
The decision was announced jointly with Crypto.com, with both companies citing market conditions and changing priorities. They also ended a separate agreement under which Crypto.com was expected to provide services for certain planned Yorkville America exchange-traded funds.
The move marks a reversal of Trump Media’s aggressive expansion into digital assets during 2025. The Truth Social parent company bought $105m (£approximately) in CRO and pursued a range of cryptocurrency-related products during that period.
The proposed treasury company had been intended to build a large holding of CRO and generate returns by staking the token. Such structures became increasingly popular during the digital asset market boom, with publicly listed companies seeking to hold cryptocurrencies as part of their corporate strategy.
However, that trend has since lost momentum, while Trump Media has decided to refocus on its core media business and its planned combination with a fusion energy company.
Trump Media, the parent company of Truth Social, had positioned its cryptocurrency plans as part of a broader digital asset expansion. The company’s activities were linked to Donald Trump, whose name appeared alongside the project in market and investor coverage.
The cancelled arrangement with Crypto.com involved two separate elements. The first was the proposed publicly traded entity intended to acquire and stake CRO. The second was a service agreement relating to selected Yorkville America ETFs. Both arrangements have now been dropped.
CRO is the token associated with Crypto.com. Market data cited in the original announcement listed Bitcoin at $64,904.61, up 0.92%, while Cronos was shown at $0.0504, up 4.40%.
The retreat from the deal comes as Trump Media reassesses its priorities after a year in which it pursued digital asset products and committed significant funds to CRO. Its decision leaves the company’s media operations and its proposed fusion energy merger as the main areas of focus identified in the announcement.
The article also referenced Zcash’s Tachyon upgrade, which is intended to scale shielded payments, improve readiness for quantum-related risks and test the resilience of the network’s funding, security and governance arrangements. That material was presented separately from the Trump Media and Crypto.com announcement.
Trump Media and Crypto.com did not provide any further details in the announcement about the precise impact of the cancelled plans on the companies’ wider digital asset strategies. The decision instead reflects the market conditions and shifting corporate priorities cited by both firms.
