This post was initially printed on The Sandbox
SM Model Advertising and marketing (SMBM) has partnered with The Sandbox, as its first partnership with the metaverse platform to construct a Play2Create (P2C) ecosystem, an idea invented by Chief Producer Soo-Man Lee. A devoted theme area tentatively entitled ‘SMTOWN LAND’ will likely be created in Okay-verse, a specialised space for Okay-content in The Sandbox, to carry occasions similar to live shows and fan meetups by way of this partnership. Additionally, the ‘Re-creator Economic system’ will likely be shaped by which customers can get pleasure from a number of video games and create NFT gadgets primarily based on SM Leisure Group’s IP.
The Sandbox and SMBM will collaborate to plan and produce NFT items primarily based on their IP, producing information, and expertise. Additionally, they’re planning to function a fan-participatory service that followers all over the world can get pleasure from. Furthermore, they plan to make sure compatibility similar to NFT swap between the platforms of The Sandbox and SM Leisure Group’s P2C ecosystem, which will likely be constructed sooner or later, and the creation instrument by SM Leisure Group.
“SM Leisure Group has turn out to be of an organization which has limitless potential to develop within the digital world primarily based on quite a few IPs, artists, and the SMCU inside the metaverse by way of this partnership alternative.” — Chris Lee, CEO of SMBM
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“We’re proud to be the very first NFT Metaverse SM Leisure Group selected to companion with to convey SM tradition & universe to life, enabling followers and Okay-pop artists to attach by way of Person-Generated Content material, Dance, Music and Singing and entry immersive experiences round NFTs. Increasing on their legacy of innovation because the group has been the main Asian leisure; bringing Okay-pop tradition to the world for the previous 27 years.” — Sébastien Borget; COO & Co-Founding father of The Sandbox
SM joins over 200 present partnerships together with Snoop Dogg, Warner Music Group, Dice Leisure, Cranium & Koonta, Deadmau5, Steve Aoki, Richie Hawtin, SHIFT UP, Ubisoft, Atari, Adidas, Okay-League, ZEPETO, Pororo, The Strolling Useless, The Smurfs, Care Bears, and CryptoKitties, all following The Sandbox group’s imaginative and prescient of increasing the metaverse.
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