Strategy is to contribute $250 each year to Trump Accounts for eligible children of its US employees, extending the company’s benefits programme beyond its central Bitcoin treasury operations.
The announcement was made on 5 August, when Strategy confirmed it had joined the Invest America Business Pledge. Under the scheme, the company will pay $250 annually for every qualifying child under the age of 18, regardless of when they were born.
For children born on or after 1 January 2025, Strategy will also make a one-off contribution of $1,000. That payment is intended to match the initial deposit provided by the United States government under the federal programme.
Strategy chief executive Phong Le said the initiative could help improve financial education and encourage families in the United States to save over a longer period. He added that the company’s payments would supplement the government contribution and provide eligible children with an additional source of long-term investment capital.
The benefit was announced internally during Strategy’s quarterly Company Day. The company said it would give employees information about how to enrol before contributions begin.
Trump Accounts, officially designated Section 530A accounts, are tax-deferred investment accounts for children. Money held in them is invested in low-fee funds tracking the S&P 500 or another index made up mainly of US equities.
Under the federal pilot programme, children who are US citizens and were born between 1 January 2025 and 31 December 2028 can receive the one-time $1,000 Treasury contribution. The Internal Revenue Service says they must have valid Social Security numbers and an account election submitted on their behalf.
Children born outside that period can still have a Trump Account opened before they reach 18, but they will not be eligible for the federal seed payment. Strategy’s annual $250 contribution will apply to eligible children irrespective of their year of birth.
Employers, relatives and other authorised parties will be able to add money to the accounts, subject to federal contribution limits and tax rules. The system is designed to give children long-term exposure to US equity markets while limiting access to the funds during childhood.
Strategy said its employee benefit would not begin until the US Treasury and IRS publish final implementation guidance. The necessary payroll, custodial and record-keeping systems must also be available before payments can be made.
The company is among a group of major US employers to have pledged contributions to the initiative, alongside Coinbase, Goldman Sachs and Morgan Stanley.
The announcement came as investors continued to monitor Strategy’s Bitcoin treasury operations. The company confirmed that it sold 1,638 BTC between 27 July and 2 August for $104.73m after fees, at an average price of $63,957 per Bitcoin.
Strategy said approximately $52.4m of the proceeds was used to cover preferred stock dividends, while about $52.3m went towards repurchasing STRC preferred shares.
After the transaction, Strategy reported that it held 842,138 BTC. The company said those holdings had been acquired for a total of $63.51bn, at an average cost of $75,419 per coin.
Crypto.news reported that blockchain analytics firm Lookonchain later identified a further transfer of 1,030 BTC, worth about $66.14m, from wallets it linked to Strategy.
Strategy has not confirmed whether the movement on 5 August represented another sale. Transfers of Bitcoin can result from changes to custody arrangements, internal wallet restructuring or settlement activity and do not necessarily indicate a change in ownership.
The company has yet to announce a firm launch date for the employee contributions. Implementation will depend on final federal regulations and the availability of systems that allow employers to deposit money into the accounts.
Strategy said it would provide eligible employees with enrolment instructions before the programme begins. Final government guidance will also establish how employer payments are administered and how they are treated for federal tax purposes.
Until those arrangements are in place, the annual $250 payments and the one-off $1,000 contributions remain corporate commitments rather than active deposits into employees’ children’s accounts.
