The DP World Tour secures its first-ever crypto sponsorship as Nexo becomes title partner for the Scottish Championship at Trump International Golf Links in Aberdeenshire.
The Scottish Championship at Donald Trump’s golf course in Aberdeenshire has been renamed following a landmark sponsorship deal between the DP World Tour and crypto lender Nexo, marking what officials have described as a “historic convergence” of digital finance and professional golf.
The tournament, set to take place from August 7 to 10 at Trump International Golf Links, will now be known as the Nexo Championship. The agreement represents the first time a digital assets company has secured a multi-year sponsorship deal with a major global golf tour.
While the financial details were not disclosed, organisers confirmed the deal is worth an eight-figure sum, indicating a minimum value of $10 million (£7.3 million).
Alongside its role as title sponsor for the Scottish Championship, Nexo will also serve as an official partner for five additional high-profile tournaments on the DP World Tour calendar this year. These include the Genesis Scottish Open in East Lothian, the Betfred British Masters hosted by Sir Nick Faldo, the BMW PGA Championship, the Abu Dhabi HSBC Championship, and the season-ending DP World Tour Championship in Dubai.
Officials from both organisations have hailed the partnership as a pivotal moment for the intersection of crypto and sport.
Max Hamilton, executive commercial director of the DP World Tour, praised the alignment between the two brands, describing Nexo as a natural fit for golf’s global audience.
“Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours,” Hamilton said. “Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools. Our audience is global, affluent, and financially savvy – making this partnership a powerful platform for strategic engagement.”
He added, “This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand.”
For Nexo, the agreement comes at a moment of renewed optimism for the company. In April, the Swiss-based crypto lender announced its return to the U.S. market following a two-year absence driven by regulatory hurdles.
Co-founder Antoni Trenchev attributed Nexo’s renewed U.S. presence to what he described as a more favourable environment under the Trump administration.
“Thanks to the vision and leadership of President Donald J. Trump, his administration, and his family, the United States is once again a place where innovation is championed, not stifled – a place where pioneers are celebrated,” Trenchev said during a press conference in Bulgaria.
The DP World Tour’s agreement with Nexo reflects a broader trend of digital asset firms seeking high-profile sporting partnerships as they look to expand their global footprint and legitimacy in the mainstream financial world.
