The Professional Fighters League (PFL), widely recognized as one of the most innovative and fastest-growing sports leagues globally, has announced a groundbreaking multiyear partnership with Cloudbet. The agreement names Cloudbet as the official and exclusive Sports Betting and Online Casino Partner of the PFL.
The partnership is set to debut on January 25, coinciding with the much-anticipated Road to Dubai Champions Series. It marks a significant milestone for the PFL as it integrates crypto-powered betting into its events, further enhancing the fan experience.
Cloudbet, a trusted leader in the cryptocurrency casino and sports betting industry for over a decade, is bringing its expertise to this collaboration. By merging cutting-edge crypto technology with the dynamic world of mixed martial arts (MMA), Cloudbet aims to redefine how fans engage with the sport.
Expanding the MMA Experience
The partnership will prominently feature Cloudbet’s branding across PFL broadcasts and events, starting with the Road to Dubai Champions Series. This collaboration aligns with the PFL’s vision to establish the “Champions League of MMA,” combining innovative betting features with the league’s unique approach to combat sports.
“We are excited to announce our new long-term partnership with Cloudbet,” said Damian Willoughby, Executive Vice President of Global Partnerships at the PFL. “Cloudbet is forging a reputation as a trailblazer in the industry through their innovative approach and world-class suite of products. We believe this is synonymous with the PFL and are elated to collaborate with Cloudbet to bring a fresh and premium experience for our fight fans around the world.”
Innovation and Engagement
Cloudbet echoed the enthusiasm, emphasizing the partnership’s potential to transform fan interaction. “One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport,” Cloudbet said in a statement. “We plan to take this opportunity to push the boundaries of the fan experience together. More on that over the next few weeks and months.”
Highlighting the synergy between the two organizations, Cloudbet added, “The PFL has changed how people think about MMA, and that aligns perfectly with what we do at Cloudbet. We’re always looking for new ways to improve the experience for fans like us, and this partnership will let us create something really engaging. It’s all about making betting part of the action in a way that brings everyone watching much closer to the tension on screen.”
This collaboration not only underscores the growing intersection of sports and crypto but also paves the way for an innovative fan experience in the world of MMA. As the PFL continues to push boundaries, this partnership with Cloudbet signals a new era in sports entertainment.