In a pioneering transfer to boost public consciousness and schooling on the perils of scams, NatWest has launched a family-friendly board sport, “All Mod Cons,” accessible for play in chosen branches all through December. Developed in collaboration with a group of sport builders and the financial institution’s fraud consultants, the interactive sport goals to empower prospects with insights into recognizing and avoiding numerous scams.
The initiative is available in response to NatWest’s personal knowledge revealing a surge in scams focusing on prospects, prompting the financial institution to take proactive measures. Stuart Skinner, a fraud skilled at NatWest, commissioned the sport to handle the rising menace and encourage conversations about scams, breaking taboos surrounding household funds.
Gamers have interaction in an immersive expertise, navigating a board fraught with potential scams, providing a hands-on method to understanding the ways employed by fraudsters. The sport aligns with NatWest’s broader mission to demystify scams and equip prospects with the data to safeguard themselves.
Analysis carried out by NatWest underscores the urgency of such initiatives, revealing that two-thirds (67%) of people specific a want to be taught extra about rip-off operations and the various varieties of scams to keep away from falling sufferer. The festive season, specifically, sees an uptick in rip-off exercise, with 17% of adults reporting elevated approaches by scammers throughout Christmas.
Stuart Skinner highlighted the significance of elevating consciousness in the course of the vacation season, stating, “The festive season is a time to spend with household having enjoyable, however the enjoyable can shortly finish if one among you is hit by a rip-off.” He emphasised that the “All Mod Cons” marketing campaign goals to facilitate discussions and knowledge-sharing, important steps in combating scams.
The board sport’s immersive academic method extends to a Christmas ad-style video that includes presenter Jeff Brazier and his son Freddie. The video, intertwined with the vacation spirit, takes a darkish flip to depict the stark actuality of falling sufferer to fraud. Jeff Brazier emphasised the importance of open conversations about scams in the course of the vacation hustle and monetary pressures, urging vigilance.
NatWest’s survey analysis, carried out by way of two research involving 2,000 adults by OnePoll in September and October 2023, knowledgeable the event of the “All Mod Cons” marketing campaign. As scams proceed to evolve and change into extra subtle, NatWest’s modern method seeks to empower prospects with the instruments wanted to navigate the advanced panorama of on-line threats, fostering a extra resilient and knowledgeable group.