NatWest has launched an revolutionary strategy to coach its clients about scams by introducing a family-friendly board sport, “All Mod Cons,” in chosen branches, together with the Cambridge location on Petty Cury, beginning December 1. The initiative goals to reinforce consciousness of scams, break taboos round household funds, and equip people with the data to navigate potential pitfalls.
Developed in collaboration with a workforce of sport builders and the financial institution’s fraud consultants, the All Mod Cons board sport invitations gamers to navigate a digital panorama, avoiding scams alongside the way in which. NatWest’s analysis underscores the general public’s eagerness to grasp the intricacies of scams, with 67% expressing a want to be taught extra in regards to the operational techniques scammers make use of to stop falling sufferer.
In keeping with NatWest’s findings, the vacation season, particularly Christmas, witnesses a surge in rip-off actions, with 17% of adults reporting elevated rip-off approaches throughout this festive interval. Stuart Skinner, a fraud knowledgeable at NatWest, initiated the marketing campaign in response to a noticeable uptick in scams concentrating on the financial institution’s clients. The target is to foster open conversations and studying about scams to empower people in opposition to potential threats.
Stuart Skinner remarked, “The festive season is a time to spend with household having enjoyable, however the enjoyable can rapidly finish if considered one of you is hit by a rip-off. Our All Mod Cons marketing campaign has been created to assist improve data of scams by getting folks speaking and studying about them, which is a serious step in combating them.”
The board sport’s launch is complemented by a Christmas ad-style video that includes TV presenter Jeff Brazier and his son Freddie. The video, a part of the “All Mod Cons” marketing campaign, begins with the Brazier household introducing the festive-themed sport. Nonetheless, as occasions unfold, the video takes a darker flip, depicting the cruel actuality of falling sufferer to fraud.
Jeff Brazier emphasised the significance of open conversations inside households to acknowledge scams and keep vigilance, particularly amid the vacation hustle and monetary pressures. The “All Mod Cons” marketing campaign underscores NatWest’s dedication to fostering monetary literacy and safeguarding its clients in opposition to evolving rip-off techniques.
The sport’s introduction aligns with NatWest’s proactive stance in opposition to varied scams prevalent right now, together with bogus emails and texts, impersonation scams, refund scams, crypto cons, buy scams, and romance fraud. Because the festive season approaches, the board sport initiative seeks to instill sensible data and resilience in people, guaranteeing they will benefit from the holidays with out succumbing to scams.
NatWest based mostly its analysis on two research performed by OnePoll in September and October 2023, surveying 2,000 adults to gauge public perceptions and experiences associated to scams. The introduction of the All Mod Cons board sport indicators a dynamic and fascinating strategy to reinforce monetary literacy and defend people from the rising risk of scams.