FOMO’s offer of a $500 monthly retainer for at least 30 promotional videos has divided crypto creators over the workload, production time and additional referral-based earnings.
A recruitment post shared by video creator Eliza on 26 October asks applicants to establish accounts on TikTok, Instagram and YouTube focused on the FOMO trading app. They must publish at least 30 original videos each month across the three platforms, communicate proactively and deliver consistent results, with the possibility of more work and higher pay.
The listing describes the $500 as a fixed monthly payment. At the minimum requirement, that amounts to about $16.67 per original video. As each video is posted on all three platforms, the deal would involve 90 uploads, although only 30 separately produced videos are required.
It also offers creators 25% of fees generated by users they refer to the app. That share can rise to 75% as referral numbers increase, although the listing does not show the thresholds for each level or explain the size of performance bonuses.
Eliza questioned the value of the offer, highlighting the listing’s estimate of 10-15 hours a week.
“Tell me this is a joke,” she wrote, while describing FOMO as one of the industry’s highest earners. She did not provide figures to support that claim.
Clemente disputed the criticism in a response on 27 October, saying a profitable crypto company should not automatically be expected to pay more than brands in other sectors. He estimated that the 30 videos could be completed in about five hours or less.
“That’s $100 an hour!” he wrote.
The listing’s stated time commitment gives a different calculation. Assuming a four-week month, 10-15 hours per week would mean 40-60 hours of work, equivalent to $8.33-$12.50 an hour before bonuses and referral payments.
GUJJU defended the deal as typical for straightforward Instagram and TikTok content, saying it involved opening a brand account and publishing short videos without high production values or advanced editing. They estimated five to 10 minutes per video, or 2.5-5 hours for 30 videos, excluding account setup, uploads, communication and revisions.
BITKING partly supported Eliza’s complaint but said $500 for 30 user-generated content videos was normal outside crypto.
Separate clipping campaign
A different FOMO campaign run by Clip Farm on Content Rewards offers a $500 monthly retainer for 62 clips per cycle. The page was marked paused when reviewed and said payments would be prorated.
Editors are asked to operate one general account featuring creators including Orangie and Insentos, using streams, podcasts and designated clip banks. Clips must remove dead space, include supplementary footage and use on-screen hook text; unedited reposts do not qualify.
The brief says most posts should focus on the personalities rather than FOMO, with the app identified in a pinned reply when viewers ask. Its 62-clip requirement is separate from the 30-original-video offer.
FOMO announced a $75 million Series B led by Index Ventures on 22 June, with Union Square Ventures and Benchmark also participating. The funding valued the company at $550 million, while registered users exceeded 625,000 and cumulative trading volume passed $4 billion.
By 23 October, FOMO had launched its own bridge and trading router after a limited rollout, saying cross-chain transactions could be handled in under one second.
US Federal Trade Commission guidance requires influencers to disclose financial relationships when endorsing a brand’s products. For video promotions, the disclosure should appear within the video itself, rather than only in its description. X’s revised paid partnership policy, introduced on 2 March, permits crypto promotions subject to disclosure rules and advertising laws, with restrictions in the European Union, United Kingdom and Australia. US law can also apply to posts made abroad when effects on US consumers are reasonably foreseeable.
