“Micro-videos” have taken the world by storm — with brief, viral clips grabbing the eye of right now’s youngsters and forming the subsequent era of social media.
However there’s one platform that had pioneered this idea a lot sooner than the likes of TikTok, Instagram and YouTube — and even Vine.
Coub launched within the spring of 2012, and the premise is straightforward: Every video is as much as 10 seconds lengthy and performs on a loop with a full-length audio observe or tune, permitting to type distinctive audio-visual mashups. The clips are referred to as “coubs.”
Now, contemporary from celebrating its tenth anniversary, the social community is moving into the world of Web3 with a brand-new method to monetization.
As a part of the transition, Coub plans to give attention to “watch-to-earn” — unlocking new alternatives for creators and viewers — full with a built-in nonfungible token (NFT) market.
With over 11 million month-to-month customers as of Might 2022 and greater than 105 million lively contributors every year, the platform goals to construct on these robust foundations, empower its devoted group, and usher within the subsequent era of social media.
Why now?
Coub says its method to video represents a “really progressive and impactful multimedia format,” packing as a lot content material and substance as attainable right into a microscopic 10-second timeframe. Given how right now’s web customers, together with Era Z, are targeted on prompt non-verbal communication, this couldn’t be extra well timed.
The web site claims to supply a brand new imaginative and prescient for media content material platforms which are suited to the “possession period” as Coub describes right now’s social media panorama. In addition to a brand new breed of Web3 companies monetized for viewers and creators alike, creatives can get pleasure from direct, peer-to-peer interactions with their viewers via NFTs, decentralized apps and a “watch-to-earn” method.
Coub.com intends to take this evolution additional and increase the idea — empowering the group to regulate each side of the platform’s future, from the kinds of content material out there to the way in which rewards are distributed throughout the ecosystem.
How will it work?
All Coub customers will take part in “watch-to-earn” by default, amassing rewards for his or her normal every day actions on the platform: views, likes, feedback and reposts. And, after all, the creators importing “coubs” shall be compensated for all these interactions with their content material.
Whereas hopping on board is easy, there are many enjoyable prospects for extra engaged customers. Viewers and creators will progress from degree to degree, growing rewards by watching extra coubs, unlocking achievements, and amassing customized statuses. From every day challenges and treasure hunts for “hidden gems” to cutting-edge contests, there’s lots to maintain the group busy.
There’s, after all, an finish aim. Customers will be capable to trade gathered rewards and spend them in varied methods on the platform, equivalent to buying NFTs of their favourite movies. Collectors can have an enormous library of high-quality content material to select from — a treasure trove of viral movies that includes basic web memes, up to date artwork, anime, gaming and extra. That locations the platform in stark distinction with many upcoming NFT artwork marketplaces, dominated by AI-generated profile image collections with “pre-programmed shortage” and novice graphics with little rhyme or motive behind the asking value.
And in an attention-grabbing twist, potential consumers will be capable to scrutinize the recognition and viral potential of a tokenized video via open, clear statistics on Coub.com, which means it’s attainable to forecast how they might carry out.
Mechanisms are additionally in place to guard the standard of the NFT market. A list charge is required to unlock rewards era, whereas a community-driven validator community will assist defend the web site from spam, reuploads and undesirable content material.
#Crypto
A brand new group has been driving the corporate’s improvement since April 2022. After months of rigorous analysis and evaluation of accessible blockchain options, Coub.com has been fully revamped from a standard streaming service to a cutting-edge Web3 app that’s already in lively beta testing. One of many business’s main blockchain safety audit corporations is at the moment analyzing Coub’s infrastructure, and the platform says it’ll be able to deal with the wave of customers dashing to hop on board and be a part of the most recent watch-to-earn craze.
The undertaking says a really decentralized, blockchain-driven structure is at its core, with customers given entry to safe, noncustodial wallets to retailer their NFTs and watch-to-earn rewards. In the end, the aim is to supply a seamless, easy expertise that’s simple for everybody to entry — even those that aren’t all too conversant in how crypto works. Coub believes this method gained’t have an effect on buyer retention or deter new customers, and as a substitute, it’ll flatten the training curve for informal customers eager to embrace on-chain digital belongings.
Trying forward, the positioning’s NFT market is ready to launch within the third quarter of 2022 together with a beta model of its watch-to-earn monetization mannequin. A brand new #Crypto video class can be going to launch, which means we may see much more crypto-centric content material popping up on the positioning.
A worldwide community of social influencers shall be established via an envoy program. Plus, there shall be a contemporary model of Coub.com for customers to get pleasure from and an awards ceremony in celebration of the positioning’s most good creators.
Given how coubs might be embedded on all main social networks, these movies could possibly be coming to a chat close to you very quickly.
Disclaimer. Cointelegraph doesn’t endorse any content material or product on this web page. Whereas we intention at offering you with all vital info that we may acquire, readers ought to do their very own analysis earlier than taking any actions associated to the corporate and carry full duty for his or her selections, nor can this text be thought of as funding recommendation.
