Visa partners with African crypto firm Yellow Card to expand stablecoin-based cross-border payments, targeting treasury, liquidity, and remittance solutions across developing economies.
Global Payments Powerhouse and African Crypto Firm Collaborate to Drive Digital Currency Adoption
Visa has announced a strategic partnership with Africa-focused crypto payments company Yellow Card to accelerate the adoption of stablecoins in cross-border transactions across emerging markets. The collaboration, revealed on Thursday, marks a significant milestone in the evolution of digital finance infrastructure on the continent.
Yellow Card, a licensed stablecoin payments platform operating in over 20 African nations, will work alongside Visa to explore innovative applications of stablecoin technology. These use cases include enhancing treasury operations, improving liquidity management, and simplifying international remittances for businesses and individuals in regions with limited access to traditional banking systems.
“Traditional payment companies continue to question not ‘if’ they need a stablecoin strategy, but how quickly they can deploy one,” said Chris Maurice, CEO and co-founder of Yellow Card. “We are thrilled to partner with Visa to help realise the potential of stablecoin technology in emerging economies.”
Stablecoins are a type of cryptocurrency designed to maintain a stable value by pegging them to fiat currencies like the US dollar. This stability, combined with blockchain efficiency, offers the potential to drastically reduce the cost and increase the speed of international transfers—particularly in regions where foreign exchange access is restricted and payment infrastructures remain fragmented.
Visa’s Godfrey Sullivan, Senior Vice President and Head of Product and Solutions for Central and Eastern Europe, the Middle East, and Africa (CEMEA), shared his optimism about the alliance. “We believe that every institution that moves money will need a stablecoin strategy. As more players in the payments ecosystem explore this powerful new technology, Visa stands ready to help our partners navigate the transformation, bringing the scale, trust and innovation needed to help build the next generation of global payments.”
With emerging markets increasingly looking to digital assets as a solution to economic and infrastructural challenges, the partnership between Visa and Yellow Card is expected to play a pivotal role in shaping the future of financial inclusion. Their joint effort aims to leverage stablecoins not just as a currency alternative but as a core enabler of efficient, scalable, and secure financial services.
As financial institutions and fintechs align themselves with blockchain innovations, this latest collaboration could serve as a blueprint for stablecoin integration in high-impact, underserved markets around the world.
