VeChain – the layer one blockchain specializing in sustainability and logistics – has shaped a partnership with the Final Combating Championship (UFC). The community can be built-in right into a collection of reside occasions and media channels by the world-renowned blended martial arts group. VeChain-branded property will debut this Saturday, June 11, on the Singapore Indoor Stadium.
- In line with the official announcement, VeChain is the first-ever base blockchain that receives “unprecedented integration into UFC property by way of this in depth collaboration. The challenge will entry a wide range of “significant model visibility” throughout reside broadcasts of UFC’s main occasions.
- As well as, the 2 will collaborate on a wide range of customized and authentic content material that includes UFC expertise and athletes. Beneath the multi-year settlement, VeChain will personal UFC’s official fighter rankings titles:
“The mixing additionally supplies VeChain with a powerful affiliation with one of the vital elements of UFC matchmaking — the fighter rankings.”
- Contemplating that UFC may probably attain 900 million audiences from 175 international locations, the brand new partnership was seen by Sunny Lu – the co-founder and CEO of VeChain – as a “historic second” for the corporate.
- The attention-catching deal is value almost $100 million with a minimal five-year settlement, in accordance with a supply acquired by Sports activities Enterprise Journal.
- UFC Senior VP/World Partnerships Paul Asencio stated that – after one of many MMA circuit’s largest sponsorships – the group’s sponsorship revenues are already up 30% from final yr.
- UFC’s engagement with the crypto business might be traced again to its announcement of an official partnership with CryptoCom final yr. UFC’s president Dana White known as the crypto agency “the perfect associate” the group has ever had. In April, UFC stated it could pay bitcoin bonuses to UFC fighters with the assistance of CryptoCom.
