The American multinational chain of coffeehouses – Starbucks – launched its blockchain-based loyalty program, known as Starbucks Odyssey, to its first group of US beta testers.
The hassle is an extension of the corporate’s present undertaking – Starbucks Rewards – and contains coffee-themed NFTs that relate to real-world experiences.
- The entity displayed its intentions to hop on the NFT and Web3 bandwagon earlier this yr by introducing the Starbucks Odyssey program.
- The initiative, which is now reside, offers prospects an opportunity to have interaction in actions known as “Journeys,” which permit members to earn NFTs. Starbucks Odyssey is predicated on Polygon and is at the moment out there solely to US beta testers.
- The “Journeys” promote the Starbucks model and educate purchasers about espresso and the agency’s historical past. They embody varied actions like enjoying puzzles, watching movies, or taking quizzes.
“Starbucks Odyssey members can earn and buy digital collectible Stamps (NFTs), accumulating Odyssey Factors that unlock entry to unique affords, experiential rewards, and one-of-a-kind Starbucks art work that may’t be discovered wherever else,” the multinational chain of coffeehouses said.
- Starbucks is just not new to the world of crypto. The corporate teamed up with Bakkt to allow its prospects to make use of BTC as a fee methodology. Outlining the app’s deserves was Bakkt’s CEO, Gavin Michael, who stated:
“The common client holds a wealth of digital property – from reward playing cards to loyalty factors to bitcoin – however lacks the instruments to adequately monitor and make the most of their worth. We’re thrilled to convey the Bakkt App to the general public as a step alongside our journey to broaden digital asset entry to all.”
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