The thrill across the Ethereum Identify Service (ENS) has witnessed ups and downs inside the crypto group in 2022. April-Could noticed a surge within the demand for 3- and 4-digit ENS domains. However can August reciprocate the identical narrative?
Cementing my identify
The recognition and buzz round ENS domains witnessed all types of traction throughout the market. Google Developments information for the search time period “ENS Area Identify” revealed a gradual decline within the curiosity of web customers in that matter because the starting of Could.

Supply: Google Trends
Though, the recognition took successful, however didn’t fairly cease the platform’s efficiency at press time.
Take into account this- ENS confirmed indicators of recovering because the platform surpassed a serious milestone of two million registered domains. Certainly, an enormous rise simply inside 4 months. Which means that the ENS value gained 90%+ after the protocol surpassed a million registered domains in April.
2m ENS names created!! ?
it took 5 years to get to 1m names
then 3.5 months to get to 2m namesand we’re simply getting began ? pic.twitter.com/BFPUmjqzhB
— ens.eth (@ensdomains) August 17, 2022
Nick Johnson, the founder and lead developer of ENS, retweeted,
“It took 5 years to achieve 1,000,000 names then solely 3.5 months to achieve 2,000,000!”
The highly-anticipated Merge may play a small half within the elevated exercise. One other issue may very well be the drop in gasoline charges for Ethereum transactions. Traditionally, every time gasoline charges declined, area registration exercise spiked.
The sudden surge in registrations on the finish of April capped off a document month for the challenge. Nonetheless, August did face some decline in numerous parameters in comparison with April or June.
At press time, new area registrations noticed 296,150, according to information from Dune Analytics. In the meantime, 33,740 new addresses had joined this very month.

Supply: Dune Analytics
Because of the renewed curiosity in ENS domains, the protocol noticed its monthly revenue at $4,838,962 generated from registrations and renewals.
Along with this, the gross sales quantity too reiterated an analogous state of affairs which noticed August lagging.
However once more, not utterly out of the race. ENS domains gross sales quantity peaked earlier this 12 months, with secondary gross sales reaching near $60 million in the course of the month of Could.

Supply: Messari
In actual fact, at factors, flooring costs for 3-digit addresses hit 20+ ETH as per Messari’s insight.
Attempting to make a reputation
General, the ENS token did overcome its previous. But it surely was nonetheless attempting to achieve or get well the misplaced beneficial properties, particularly in Could.
This month represented a 66% decline in eth registrations recorded by the platform. Inside the similar interval, the worth per ENS token registered a 29% decline.
On the time of writing, ENS did witness some aid because the token surged by 2% on CoinMarketCap, buying and selling round $12.65.