New Zealand’s investment platform Sharesies announces its entry into cryptocurrency trading, offering Bitcoin and Ethereum amid rising investor interest and a growing appetite for digital assets.
Sharesies Embraces the Crypto Wave as Public Interest Surges
Sharesies, one of New Zealand’s leading online investment platforms, is venturing into the volatile but increasingly popular world of cryptocurrency trading. The company’s decision follows a significant uptick in customer interest and a broader acceptance of digital assets in mainstream investment circles.
Leighton Roberts, co-chief executive of Sharesies, said the platform’s move into crypto was primarily driven by user demand and the evolving nature of the asset class.
“More and more people either own crypto or are interested in doing so. As the asset class has matured, we’ve seen it become more prominent in both institutional and personal investment portfolios,” Roberts stated.
Simplifying Digital Asset Investment for Kiwis
The new feature, expected to go live in August, will initially be available to customers who sign up to an early-access waiting list. Sharesies aims to demystify the crypto investment process by removing traditional barriers such as private wallets and cryptographic keys, which have historically deterred novice investors.
“At Sharesies, we see an opportunity to make crypto investment more straightforward and less overwhelming for New Zealanders — whether they are new to crypto or seasoned investors who want to reduce complexity,” said Roberts.
The platform plans to collaborate with a major cryptocurrency partner to facilitate seamless buying, selling, and holding of digital assets. The initial rollout will likely feature market leaders Bitcoin and Ethereum, which have both seen significant activity in 2025 — with Bitcoin trading between $129,000 and $201,000 this year alone.
A Cautious Yet Educational Approach
Despite its enthusiasm for crypto, Sharesies is approaching the expansion with due diligence, acknowledging the high-risk nature of digital currency investments.
“Crypto can be highly volatile and carries higher risk,” Roberts admitted. “As always, we’ll be taking an educational approach with a number of initiatives planned to assist customers.”
Sharesies’ commitment to financial education is expected to play a critical role in helping its user base navigate the complexities and risks of the digital asset market.
Rising Crypto Interest Marks a Shift in Investment Culture
As global interest in cryptocurrencies continues to rise, Sharesies’ entry into the space marks a significant milestone for retail investing in New Zealand. The move not only reflects shifting investor preferences but also indicates a growing trend toward integrating traditional and digital financial products.
With regulatory clarity improving and major financial platforms increasingly embracing crypto, Sharesies’ strategic pivot could further normalise digital asset investment across the country.
