Daniel Ricciardo – an Italian-Australian driver who races for McLaren Method 1 staff – teamed up with the Seychelles-based digital asset alternate – OKX. The pilot will function an envoy of the corporate through the 2022/23 season and lead an academic marketing campaign for F1 followers centered on crypto’s deserves.
OKX Extends its Partnership With McLaren Racing
At first of Might, OKX inked a take care of the Method 1 squad turning into its Official Main Associate, thus turning into the staff’s largest sponsor.
According to a current press launch, OKX took the collaboration one step additional by becoming a member of forces with Daniel Ricciardo – one of many two main pilots of McLaren Racing. Aside from serving as an envoy, the motive force will assist a world marketing campaign that can purpose to popularize cryptocurrencies amongst F1 followers and educate them on easy methods to enter the digital asset universe.
As well as, designers will create a particular version racing helmet with OKX’s emblem, which Ricciardo will put on through the ongoing racing season. The 2022 Monaco Grand Prix on Might 29 would be the first monitor the place the motive force will show his new outfit.
McLaren’s pilot mentioned he’s “honored” to collaborate with the crypto platform, describing it as a pacesetter within the trade.
“The fan expertise goes to be on the heart of every thing we do collectively, so anticipate massive issues from us this 12 months. Recreation on,” he added.
Commenting on the transfer was additionally Haider Rafique – Chief Advertising and marketing Officer at OKX. He mentioned Ricciardo’s “ardour” for crypto makes him an ideal match for the corporate’s imaginative and prescient. The time of the deal can also be spot-on because the Monaco Grand Prix is a race “so particular to Daniel,” the manager concluded.
McLaren and NFTs
The F1 staff has additionally dipped its toes into the non-fungible token universe. Final 12 months, it launched its NFT platform on the Tezos blockchain. The characteristic was referred to as “McLaren Racing Collective,” and it gave supporters an opportunity “to personal a chunk” of their favourite model by buying digital collectibles.
It’s price mentioning that the primary NFT drop depicted totally different digital components of the MCL35M 2021 Method 1 race automobile constructed from the official McLaren Racing CAD.
To have a good time the transfer, the corporate determined to present collectibles that includes the enduring automobile to the primary 5,000 individuals who joined the platform.
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