The brand of Crypto.com is seen at a stand throughout the Bitcoin Convention 2022 in Miami Seaside, Florida, April 6, 2022.
Marco Bello | Reuters
Because the crypto universe reckons with the fallout of FTX’s fast collapse final week and tries to determine the place the contagion could head subsequent, questions have been swirling round Crypto.com, a rival alternate that is taken a equally flashy strategy to advertising and marketing and celeb endorsements.
Like FTX, which filed for chapter safety Friday, Crypto.com is privately held, primarily based outdoors the U.S. and provides a spread of merchandise for purchasing, promoting, buying and selling and storing crypto. The corporate is headquartered in Singapore, and CEO Kris Marszalek relies in Hong Kong.
Crypto.com is smaller than FTX however nonetheless ranks among the many prime 15 world exchanges, in response to CoinGecko. FTX spooked the market not simply by its speedy downfall but additionally as a result of the corporate was unable to honor withdrawal requests, to the tune of billions of {dollars}, from customers who needed to retrieve their funds throughout a run on the agency. When it grew to become clear that FTX did not have the liquidity needed to provide customers their cash, concern mounted that rivals could also be subsequent.
Twitter lit up over the weekend with hypothesis that Crypto.com was dealing with issues, and crypto specialists held Twitter Areas classes to debate the matter. In the meantime, revelations landed Sunday that, in October, Crypto.com mistakenly despatched more than 80% of its ether holdings, or about $400 million price of the cryptocurrency, to Gate.io, one other crypto alternate. It was solely after the transaction was uncovered by way of public blockchain knowledge that Marszalek acknowledged the mishap.
Kris Marszalek, CEO of Crypto.com, talking at a 2018 Bloomberg occasion in Hong Kong, China.
Paul Yeung | Bloomberg | Getty Pictures
Changpeng Zhao, CEO of rival alternate Binance, fanned the flames of hypothesis, tweeting Sunday that an alternate immediately shifting massive quantities of crypto like that “is a transparent signal of issues.” He added, “Keep away.”
Confidence is clearly shaken. Crypto.com’s native cronos token (CRO) has dropped almost 40% within the final week. The crumbling of FTX’s FTT token was one signal of the disaster that firm confronted.
“I might simply get your cash out of Crypto.com now,” stated Adam Cochran, an investor in blockchain initiatives and founding father of Cinneamhain Ventures, in a tweet Saturday. “If they’re full reserves they should not care for those who sit on the sidelines for every week, however their dealing with of this hasn’t met the bar.”
Marszalek has spent the early a part of the week attempting to reassure customers and regulators that the enterprise is ok. On Monday, he stated on YouTube that the corporate had a “tremendously robust stability sheet” and that it is “enterprise as typical” with deposits, withdrawals and buying and selling exercise. He adopted up with a tweet Monday night, indicating that “the withdrawal queue is down 98% inside the final 24 hours.”
He spoke to CNBC’s “Squawk Field” on Tuesday morning, answering questions in regards to the state of his firm, the market and the way he is in a different way positioned than FTX. He stated within the interview that the corporate has engaged with greater than 10 regulators in regards to the “surprising occasions” surrounding FTX and tips on how to maintain them from taking place once more.
“I perceive that proper now out there, you have obtained a state of affairs the place everybody is finished taking individuals’s phrase for something,” Marszalek stated. “We targeted on demonstrating our energy and stability by way of our actions.”
Marszalek acknowledged that Crypto.com, like different exchanges, has confronted elevated withdrawals because the FTX information broke, however he stated his platform has since stabilized.
A well-recognized chorus
The skeptics can level to current historical past.
FTX CEO Sam Bankman-Fried stated his firm’s belongings had been “high-quality” two days earlier than he was determined for a rescue due to a liquidity crunch. It is a acquainted tactic. Alex Mashinsky, CEO of the now-bankrupt crypto lending platform Celsius, reassured clients of solvency days earlier than halting withdrawals and in the end submitting for chapter.
The outside of Crypto.com Area on January 26, 2022 in Los Angeles, California.
Wealthy Fury | Getty Pictures
There are different similarities, too.
Simply as FTX signed an enormous deal final yr with the NBA’s Miami Warmth for naming rights to the group’s enviornment, Crypto.com agreed to pay $700 million final November to place its identify and brand on the sector that hosts the Los Angeles Lakers, amongst different LA groups. FTX had Tom Brady and Steph Curry selling its merchandise. Crypto.com reeled in Matt Damon as a pitchman. Each corporations purchased Tremendous Bowl adverts and partnered with Components One.
Marszalek has private points from his previous that will even be regarding. The Every day Beast reported in November 2021 that Marszalek departed his final job, as CEO of an Australian firm, “amid accusations from clients and enterprise companions that they’d been ripped off.” The corporate was referred to as Ensogo, and it provided on-line coupons. It abruptly shut down in 2016.
CNBC obtained testimony from a 2018 legislative listening to in Hong Kong, which detailed how the closure of Ensogo’s mother or father firm left clients stranded and unable to entry their funds. One vendor on the procuring platform was owed the equal of over $20,000, in response to the testimony.
Based on paperwork filed with the Australian Securities Alternate, Ensogo requested its inventory be suspended from buying and selling in June 2016. The board accepted Marszalek’s resignation at the moment and the corporate stated in a submitting that it “is but to announce the appointment of a brand new CEO.”
A spokesperson for Crypto.com informed the Every day Beast that the board determined to shutter Ensogo, and “there was by no means a discovering of wrongdoing underneath Kris’s management.”
What number of cash?
Then there are Crypto.com’s books.
Final week, Crypto.com launched unaudited details about its belongings to blockchain analytics agency Nansen, which used the data to create a chart displaying the place these belongings had been held. One startling revelation: Crypto.com had 20% of its belongings in wallets in shiba inu, a so-called “meme token” that exists purely for hypothesis, constructing off the shiba inu canine picture of the equally well-liked joke token dogecoin.
Marszalek stated Monday that this was only a reflection of the assets Crypto.com customers were buying. He stated in a tweet that it was a preferred buy in 2021, together with dogecoin.
When requested by CNBC on Tuesday if Crypto.com holds tokens on its stability sheet, Marszalek stated it is a “very conservatively run enterprise” that holds “largely fiat and stablecoins as our supply of capital.”
“Yeah, however how a lot?” requested CNBC’s Becky Fast, reminding Marszalek that FTX had “billions of {dollars}” in its self-created FTT token earlier than it declared chapter.
Marszalek declined to say.
“We’re a privately held firm,” he stated, including that he isn’t going to supply specifics “about our stability sheet.”
He was fast to say that the corporate is “very effectively capitalized” and reiterated feedback from his YouTube session on Monday, telling CNBC that the corporate has “a really robust stability sheet” with “zero debt and nil leverage within the enterprise, and we’re money stream constructive.”
The corporate has already been hammered throughout the crypto winter, which has pushed bitcoin and ether down by two-thirds this yr. In current months, Crypto.com reportedly slashed greater than one-quarter of its workforce. Every day buying and selling quantity in CRO is all the way down to about $365 million, in response to knowledge from Nomics. Final yr, that determine was above $4 billion.
Marszalek’s fundamental purpose now could be evident: keep away from an FTX-type run that would see the corporate lose a boatload of consumers. He desires to reassure customers that each one the reserves can be found to honor any withdrawal requests and that there is not any hedge-fund exercise going down with consumer deposits.
“We run a quite simple enterprise,” he stated. “We give 70 million customers globally entry to digital currencies and take a charge for that.”
Coinbase and Binance have equally been on media excursions attempting to assuage buyer issues.

Blockchain.com CEO Peter Smith expects the way in which wherein crypto lovers maintain their investments to vary dramatically. Smith, whose firm operates an alternate and provides a crypto pockets, informed CNBC on Thursday that customers needn’t belief third events to carry their crypto funds and are more and more doing it themselves.
“You are going to see individuals shift towards crypto on their very own personal keys,” Smith stated, including that the corporate has about 85 million customers who already do it that means. “The last word actuality and coolest a part of crypto is you’ll be able to retailer your funds by yourself personal key the place you don’t have any counterparty publicity.”
From a governance standpoint, FTX was uniquely troubled. The corporate had no board, no finance chief and no head of compliance, regardless of elevating billions of {dollars} — some from prime corporations equivalent to Sequoia and Tiger World — and racing to a $32 billion valuation.
Crypto.com has a extra conventional company construction. It has a four-person advisory board in addition to a CFO, a head of authorized and a senior vice chairman of threat and operations. That does not imply there cannot be fraud (see: Theranos) or unhealthy conduct (learn: WeWork), however it’s not less than an indication that some controls are in place as Crypto.com and different gamers attempt to climate a crypto winter that retains getting colder.
“We really feel fairly good about the place we’re as an organization and our operations,” stated Marszalek, stating that the corporate generated over $1 billion in income final yr and has topped that quantity this yr. “What worries me is the affect of this collapse on the entire business. It units us again a superb couple of years when it comes to the business’s fame.”
— CNBC’s Rohan Goswami contributed to this report.
WATCH: CNBC’s full interview with Crypto.com CEO Kris Marszalek
