The hashish trade has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal fingers.
With a background in renewable power, Mark Bonner brings a novel perspective to the hashish trade. He noticed the potential for a extra streamlined, environment friendly and safe method and got down to create it — a metaverse often known as Cannaland. It’s the world’s first hashish platform powered by blockchain expertise, and Mark Bonner is on the forefront of the trade, main the cost for a extra unified, sustainable future.
Given his intensive expertise, our workforce at Cointelegraph felt it was solely becoming to sit down down with Mark Bonner to debate his imaginative and prescient for the trade and the way the metaverse performs a job in it.
Cointelegraph: With all of the speak of the metaverse and what it might probably do, many critics suppose that the digital realm is just for fans. Would you agree they’re the principle goal market, or who would you counsel can profit from the metaverse?
Mark Bonner: The metaverse is offering the platform that may permit pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and just about enhanced worlds evolve.
In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all features of the hashish trade, or a canna-curious shopper who needs to be taught extra however finds navigating the dispensary setting a bit nerve-wracking, a metaverse panorama could be designed to supply an immersive expertise for not solely fans and customers, however a common B2B neighborhood as nicely.
CT: What worth do you see an immersive expertise bringing to each your trade and the world at giant?
MB: In essence, the evolution of 2D Web2 at the moment to the Web3 3D immersive expertise of tomorrow will rework and outline how we work together, transact, function and finally develop into productive in a digital setting that may in some ways transcend our bodily world’s Web2 capabilities at the moment.
CT: What verticals do you see the metaverse having an impression on?
MB: The metaverse is a robust software that may tackle a variety of verticals. One instance of that is within the realm of branding and promoting. By utilizing a metaverse platform, companies can create a 360-degree immersive expertise for customers. This enables them to work together with companies, companies and merchandise in a extra participating, interactive approach. This may be particularly helpful for B2B and business-to-consumer (B2C) firms seeking to join with their viewers in new, progressive methods.
One other vertical that may be addressed by the metaverse is the true property trade. By using digital land and property gross sales, customers can buy and lease property in a digital setting. Moreover, digital options akin to procuring malls, shop-in-shop ideas and architectural options could be created to reinforce this expertise. These options open up a world of prospects for builders and actual property firms to create new, thrilling tasks that may be loved by customers in a digital world.
CT: Are you able to present a real-world use case to exhibit how these verticals could also be utilized?
MB: Hashish carried unfavorable penalties for anybody rising, promoting and distributing the product.
That is the place I stumbled upon a real-world resolution to a real-world drawback. What if I might create an area the place you might promote, make it doable to transact (with a local token) for a cannabis-related product and ship it, multi function place? This was unprecedented within the hashish neighborhood.
CT: What’s your imaginative and prescient for the hashish trade?
MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising and marketing, manufacturing and merchandising with an progressive blockchain cost system. Probably unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the flexibility to scale and monetize their manufacturers whereas instantly addressing the prevailing gaps within the hashish trade.
Cannaland revolutionizes the worldwide hashish trade by connecting each aspect of the hashish and hemp communities in a digital good metropolis.
CT: What can customers count on from the world’s first cannabis-themed metaverse?
MB: Surrounding the buyer with companies, companies, merchandise and different interesting digital way of life gadgets, the metaverse encourages participation and transactions. The Cannaland platform presents digital land and property gross sales, together with buying and leasing property, and the creation of procuring malls and shop-in-shop choices, whereas additionally offering digital architectural options for shoppers. It has a cell app for the straightforward buy/lease of land and its native token, in addition to a recreation app that permits customers to “play-to-earn” and “play-to-learn.”
Schooling is one other key focus for Cannaland, which presents Cannalearn, an area for collaboration with larger academic amenities, universities, docs and researchers to check, publish and retailer related details about hashish. They hope to coach governments, authorities and universities about hashish and the trade, somewhat than punish those that partake in it.
By way of leisure, Cannaland presents quite a lot of choices akin to music concert events, sports activities occasions, consumption lounges, edible occasions, interactive motion pictures, storytelling and socializing within the metaverse. It additionally presents metaverse tourism, with Cannaland digital actuality hashish cities changing into vacationer locations within the metaverse. This consists of well-known hashish landmarks akin to Freetown Christiania in Denmark, Netherlands’ greatest espresso outlets, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.
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