Attwood adopts VeChain’s tech to ensure merchandise’ authenticity.
Cambodia’s largest alcoholic beverage importer and distributor, Attwood Import Export, has tapped VeChain know-how, VeChainThor, to develop a brand new safety sticker.
Luxurious beverage distributor, Attwood Import Export, launches the ‘Attwood #Blockchain Sticker’, combining the facility of NFC with #VeChainThor.
Our tech ensures provenance, eliminates fraud & protects customers. $VET is remodeling the digital economic system.https://t.co/ZV4M568JOa pic.twitter.com/uR4uZJkrAL
— VeChain Basis (@vechainofficial) August 2, 2022
VeChain famous in an announcement at present that the initiative, dubbed Attwood Blockchain Sticker (ABS), will assist the alcoholic beverage distribution firm assure product authenticity.
Attwood Blockchain Service Use
In line with VeChain, the blockchain sticker can be positioned on every bottle of drink that Attwood distributes. Every Attwood Blockchain Sticker has key details about the product built-in into the VeChain blockchain. Thus, making salient info immutable and reliable.
Upon shopping for drinks distributed by the corporate, Attwood’s prospects can scan the sticker positioned on the bottle from their smartphones to confirm the authenticity and origin of the product.
The initiative would assist stop fraud and preserve prospects protected from consuming faux drinks produced by malefactors.
“As a number one import export buying and selling firm, Attwood has all the time performed an essential function in bridging the hole between manufacturers and customers. By means of the partnership with VeChain Tech, we strengthen the flexibility to take duty for our prospects and merchandise,” Mr. Tan Se Chhay, CEO of Attwood, mentioned.
Attwood’s Prowess in Drinks Distribution
Attwood Import Export has been one of many main firms distributing luxurious alcoholic beverage manufacturers for greater than three many years.
A number of the manufacturers Attwood distributes embody Johnie Walker, Chandon Glowing, Budweiser beer, Moet & Chandon, Hennessy, Terrazas, and many others.
VeChain Tech Fixing Actual-World Issues
In current occasions, there was a spike within the variety of faux merchandise in circulation, particularly in growing nations. Nonetheless, VeChain is dedicated to combating these fraudulent practices by its know-how.
Firms seeking to construct belief of their manufacturers can leverage VeChainThor to develop options that can bolster prospects’ belief of their merchandise.
VeChainThor is particularly developed to handle belief points. Primarily based on this, the community has been adopted by many firms throughout varied sectors, together with provide chain & logistics.
“VeChain Tech will proceed its mission of growing and deploying digital options for Attwood and different visionary companies, push the fore of digital transformation and unlocking new worth whereas fixing complicated industrial issues,” VeChain famous in an announcement.
The announcement comes lower than 24 hours after VeChain’s co-founder Sunny Lu mentioned the corporate is dedicated to altering the world utilizing its blockchain know-how.
