Lionel Messi, thought-about by many as essentially the most profitable footballer ever, is the most recent world-known character to step into the new discipline of fan tokens. The PSG megastar has collaborated with the crypto fan token agency – Socios.
International Ambassador as a New Title for Superstars
The Argentinian ahead Lionel Messi has signed a contract value over $20 million with the digital fan token firm Socios.com, reported by Reuter, for representing the corporate as its international ambassador. Nonetheless, the three-year deal doesn’t embody any types of cryptocurrency transactions.
The information got here after David Beckham and Naomi Osaka, the four-time Grand Slam champion, joined DigitalBits and FTX, respectively, as International Ambassadors, as lined earlier by CryptoPotato.
Socios’s information launch revealed that Messi, whose switch from Barcelona to Paris St Germain in August included a cryptocurrency fee as a signing bonus, will likely be “concerned in a publicity and promotion marketing campaign for Socios within the build-up to the Qatar World Cup, which can begin in November.”
The corporate, which has partnered up with greater than 130 soccer golf equipment and leagues for fan tokens, launched the star as its first international ambassador in a tweet and changed its Twitter Bio to “Lionel Messi Accredited.”
Messi mentioned in a press release that he was happy with becoming a member of Socios’s mission and helped create a extra related and rewarding future for international followers.
The Rise of Fan Tokens
Sports activities golf equipment subject fan tokens, permitting holders (often followers) to vote over sure listed choices as dictated by the workforce. Perceived by many golf equipment as a brand new stream of income, fan tokens exist as a brand new method of integrating cryptocurrency with sports activities.
Regardless of the rising curiosity in such belongings, Socios has been drawing criticism recently. The corporate’s relationship with the cryptocurrency undertaking Chiliz (CHZ) prompted controversy, as customers have to make use of CHZ tokens in change for any fan coin listed on the platform.
Earlier this month, the founding father of Socios, Alexandre Dreyfus, was accused of worth manipulation, as he didn’t pay advisors in CHZ for sustaining the worth not plummeting from excessive promoting strain.
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