Luxurious meets cool as Gucci and Vans group as much as introduce youthful generations to the world of high-end vogue on Roblox with a singular scavenger hunt. From April 17 till Could 13, Roblox customers can discover the newly merged digital worlds and now have an opportunity to win unique avatar objects. This collaboration permits Vans’ shoppers to get a style of luxurious. In the meantime it additionally introduces Gucci to a wider viewers. So, let’s be taught extra of this one-of-a-kind collaboration beneath!
Gucci x Vans x Roblox: A Web3 Collab For the Ages
The continuing Vans x GUCCI meta-partnership unlocks new objects to find in ‘GUCCI TOWN‘ & ‘VANS WORLD’, inside Roblox. Whereas Gucci is thought for being a high-end retailer, Vans is extra accessible by way of pricing. Each manufacturers have grown a presence within the Roblox metaverse for a while now. Gucci City launched in Could 2022 and has hosted branded occasions equivalent to Miley Cyrus’s takeover. Vans was one of many earliest manufacturers to undertake the platform in September 2021.
This isn’t the primary time the 2 vogue manufacturers have labored collectively. Vans was beforehand concerned within the Gucci Continuum undertaking. This undertaking encourages cross-brand collaborations and permits invited designers, manufacturers, and artists to reinterpret previous Gucci items or deadstock cloth.
Whereas Roblox has come beneath scrutiny just lately for privateness and little one security issues, the platform has revised its promoting insurance policies to deal with these points. Some main firms have scaled again their metaverse advertising and marketing efforts, however Gucci and Vans show that the technique nonetheless has weight and curiosity.
Extra Concerning the Scavenger Hunt
The House of Gucci has created an exciting virtual experience for its neighborhood, gamers can:
- Journey by way of completely different areas to create, join, and acquire
- Compete in video games to earn GG Gems
- Uncover and create distinctive artwork items
- Study concerning the Home’s heritage and artisanship
- Strike a pose and showcase their private Gucci model to the world
- Discover a limited-edition digital boutique of Gucci objects
- Take a break and join with others in the neighborhood
Moreover, in partnership with Vans’ contribution to Gucci Continuum, the particular scavenger hunt connects Gucci City with Vans World. Gamers can acquire all of the objects in every world to redeem unique rewards for his or her avatar, solely out there for a restricted time.
Moreover, who wouldn’t wish to costume up their avatar in some fashionable designer gear whereas gaming? With some manufacturers changing into hesitant to spend money on Roblox as a result of issues over privateness and security, this thrilling partnership exhibits that curiosity within the metaverse remains to be robust. So, are you taking up the Roblox scavenger hunt?
