As cryptocurrency continues to evolve, so too does the narrative surrounding it. While some dismiss digital assets as a passing trend, others recognize the power of blockchain technology and its potential to redefine global finance. For those navigating the volatile world of crypto, understanding the broader narrative is just as crucial as analyzing market trends.
When I decided to take cryptocurrency more seriously, I knew I needed guidance—but not from influencers pushing quick investment schemes for personal gain. The crypto space is rife with misinformation, gaslighting, and manipulation, making it imperative to seek wisdom from experienced and level-headed voices.
One of the most insightful figures I have encountered is John Vasquez, widely known as Coach JV. I first discovered him on TikTok—a platform that, despite its reputation, can be a valuable resource when approached discerningly. While I appreciate insights from younger investors, I found Coach JV particularly relatable. His unfiltered approach, from his distinctive long hair and beard to his candid admissions about being dyslexic, resonated with me. He empowers his followers, calling them “warriors” and encouraging independent thought and research. Having been part of his Warrior Academy community for over a year, I found it to be an uplifting and educational space.
Coach JV’s perspective is shaped by experience. A former banker who lost his business and rebuilt himself, he possesses a rare ability to connect macroeconomic trends with the shifting landscape of digital finance. He does not just discuss crypto; he delves into how the entire financial system is transforming. His insights have broadened my perspective, and one of his most impactful lessons has been on the power of narratives.
For years, major banks and governments have dismissed cryptocurrency as a scam, branding it a tool for illicit activities or a domain of reckless investors. This portrayal has permeated mainstream media, subtly reinforcing skepticism. I recall a television show where a character’s poor judgment was implied by the mere mention of their crypto investments—an example of how deeply embedded these narratives have become.
But as Coach JV often says, “When everyone is looking one way, pay attention to what’s happening behind the scenes.” Distraction tactics are common, particularly in media and finance. Celebrities, for instance, are adept at diverting attention—such as US actress and Goop founder Gwyneth Paltrow, who strategically shifted public focus away from her legal battle by discussing her diet in a widely publicized podcast interview. Whether intentional or not, such maneuvers shape public perception.
This same principle applies to cryptocurrency. While banking executives publicly criticized Bitcoin for years, their institutions were quietly amassing substantial holdings. Today, major financial firms are among the largest Bitcoin holders, with the narrative shifting from skepticism to strategic investment. The discussion is no longer about whether clients should invest in Bitcoin—it is about how much they should allocate.
Recognizing these patterns has been transformative. Whether in geopolitics, financial markets, or celebrity culture, understanding the mechanics of narrative control fosters a more informed perspective. Fear, uncertainty, and doubt (FUD) are powerful tools used to manipulate markets and influence decisions. The key lies in looking beyond surface-level messaging, questioning prevailing narratives, and conducting independent research.
Learning this lesson in my early 50s has been one of the most valuable shifts in my perspective. Crypto has not only introduced me to new financial opportunities but has also reshaped the way I perceive information and decision-making. As Coach JV teaches, critical thinking and self-education remain the most powerful tools for navigating an evolving digital economy.
